Privacy Policy

This is just a translated version of the german version.

This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the websites linked to it, functions and content as well as external online presences, such as our social media profiles media profiles (hereinafter collectively referred to as the "online offering"). With regard to With regard to the terminology used, such as "processing" or "controller", please "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible person

Osterbrooksweg 38-40,
22869 Schenefeld / Hamburg, Germany,

Types of processed data:

- Inventory data (e.g., names, addresses).
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text inputs, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (Hereinafter, we also collectively refer to the affected persons as 'users').

Purpose of processing

- Provision of the online offer, its functions and content.
- Response to contact requests and communication with users.
- Security measures.
- Reach measurement/marketing

Used terminologies

"Personal data" are all information relating to an identified or identifiable natural person (hereinafter 'data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" is any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

"Pseudonymization" the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

As "Controller" is referred to the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. If the legal basis is not mentioned in the privacy statement, the following applies: The legal basis for obtaining consents is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the execution of contractual measures as well as responding to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Security measures

We take appropriate technical and organizational measures in accordance with Art. 32 GDPR, considering the state of the art, the costs of implementation and the nature, scope, circumstances, and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, entering, transmission, ensuring availability and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, deletion of data, and response to data at risk. Additionally, we consider the protection of personal data already in the development or selection of hardware, software, and procedures, according to the principle of data protection through technology design and by data protection-friendly default settings (Art. 25 GDPR).

Collaboration with Processors and Third Parties

If, within the scope of our processing, we disclose data to other persons or companies (processors or third parties), transmit it to them, or otherwise grant access to the data, this is done only on the basis of legal permission (e.g., if the transmission of data to third parties, such as payment service providers, is necessary under Art. 6 para. 1 lit. b GDPR for the performance of a contract), if you have consented, a legal obligation provides for it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called 'data processing agreement', this is done on the basis of Art. 28 GDPR.

Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or this occurs as part of using services of third parties or disclosure or transmission of data to third parties, this is only done if it is to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or let the data be processed in a third country only if the specific conditions of Art. 44 et seq. GDPR are met. This means processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g., for the USA through the 'Privacy Shield') or compliance with officially recognized specific contractual obligations (so-called 'standard contractual clauses').

Rights of Data Subjects

You have the right to request confirmation as to whether data concerning you is being processed and to be informed about this data and to further information and a copy of the data in accordance with Art. 15 GDPR.

You have the right under Art. 16 GDPR to request the completion of data concerning you or the correction of incorrect data concerning you.

You have the right under Art. 17 GDPR to request that data concerning you be deleted immediately, or alternatively, under Art. 18 GDPR to request a restriction on the processing of the data.

You have the right to receive the data concerning you, which you have provided to us, in accordance with Art. 20 GDPR and to request the transmission of this data to other controllers.

Furthermore, you have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

Right of Withdrawal

You have the right to withdraw consents granted under Art. 7 para. 3 GDPR with effect for the future.

Right to Object

You may object at any time to the future processing of data concerning you in accordance with Art. 21 GDPR. The objection may be made in particular to processing for direct marketing purposes.

Cookies and Right to Object to Direct Marketing

Cookies are small files that are stored on users' computers. Various data can be stored within the cookies. A cookie primarily serves to store the information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, or 'session cookies' or 'transient cookies', are cookies that are deleted after a user leaves an online offer and closes their browser. For example, the content of a shopping cart in an online store or a login status can be stored in such a cookie. Cookies described as 'permanent' or 'persistent' remain stored even after the browser is closed. For example, the login status can be saved if users visit it several days later. Interests of users used for reach measurement or marketing purposes can also be stored in such a cookie. Cookies offered by providers other than the responsible party managing the online offer are referred to as 'Third-Party Cookies' (otherwise, if only its cookies are referred to as 'First-Party Cookies').

We may use temporary and permanent cookies and provide information about this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. Excluding cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be made at a variety of services, especially in the case of tracking, via the US site or the EU site Furthermore, the storage of cookies can be achieved by turning them off in the browser settings. Please note that in this case, not all functions of this online offer may be usable.

Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless explicitly stated within this privacy policy, stored data will be deleted as soon as they are no longer necessary for their intended purpose and no legal retention obligations preclude their deletion. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
According to legal requirements in Germany, retention is particularly carried out for 10 years in accordance with §§ 147 Para. 1 AO, 257 Para. 1 No. 1 and 4, Para. 4 HGB (books, records, management reports, accounting documents, trade books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 Para. 1 No. 2 and 3, Para. 4 HGB (commercial letters).

According to legal requirements in Austria, retention is particularly carried out for 7 years in accordance with § 132 Para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, listing of income and expenses, etc.), for 22 years in relation to real estate and for 10 years for documents related to electronically supplied services, telecommunications, broadcasting and television services provided to non-businessmen in EU member states, for which the Mini One Stop Shop (MOSS) is used.

Order processing in the online store and customer account

We process our customers' data as part of the order process in our online shop to enable them to select and order the chosen products and services, as well as to facilitate their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, payment data, and the persons affected by the processing include our customers, interested parties, and other business partners. The processing is carried out for the purpose of providing contractual services within the operation of an online shop, billing, delivery, and customer services. Here, we use session cookies for storing the contents of the shopping cart and permanent cookies for storing the login status.

The processing is based on Art. 6 Para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The information marked as necessary is required for the justification and fulfillment of the contract. We disclose the data to third parties only within the scope of delivery, payment, or as permitted by law and obligations towards legal advisors and authorities. The data is only processed in third countries if necessary for the fulfillment of the contract (e.g., upon customer request for delivery or payment).

Users can optionally create a user account, allowing them to view their orders in particular. During registration, users are informed about the necessary mandatory information. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data related to the user account will be deleted, subject to retention being necessary for commercial or tax reasons in accordance with Art. 6 Para. 1 lit. c GDPR. Information in the customer account remains until it is deleted with subsequent archiving in case of legal obligations. It is the users' responsibility to secure their data upon termination of the contract.

As part of registration, re-registration, and use of our online services, we store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the users' interest in protection against misuse and other unauthorized use. Generally, this data is not disclosed to third parties unless necessary for pursuing our claims or if there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c GDPR.

Deletion occurs after the expiration of statutory warranty and similar obligations; the necessity of data retention is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (end of commercial (6 years) and tax (10 years) retention obligations).

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, or contractual partners (collectively referred to as "contractual partners") in accordance with Art. 6 para. 1 lit. b. GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope, and purpose and the necessity of their processing, are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., email addresses and phone numbers), as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).

We generally do not process special categories of personal data unless these are part of commissioned or contractual processing.

We process data that is necessary to establish and fulfill contractual services and point out the necessity of providing this information, unless it is evident to contractual partners. Disclosure to external persons or companies will only be made if it is necessary within the framework of a contract. When processing data provided to us as part of an order, we act in accordance with the instructions of the client as well as the legal requirements.

In the context of using our online services, we may store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the interests of users in protecting against misuse and other unauthorized use. These data will not be disclosed to third parties unless it is necessary to pursue our claims pursuant to Art. 6 para. 1 lit. f. GDPR or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. GDPR.

The deletion of data takes place when the data is no longer necessary for the fulfillment of contractual or legal obligations as well as for handling any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention obligations apply.

Administration, financial accounting, office organization, contact management

We process data as part of administrative tasks and the organization of our business, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of providing our contractual services. The legal bases for processing are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose and our interest in processing lie in administration, financial accounting, office organization, data archiving, tasks that serve the maintenance of our business activities, the fulfillment of our duties, and the provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers, and other business partners, for example, for later contact. We generally store this mostly business-related data permanently.

Hosting and e-mail delivery

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services that we use for the purpose of operating this online offering.

In this context, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We or our hosting provider, based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, collect data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, message about successful access, type and version of browser, user's operating system, referrer URL (previously visited page), IP address, and requesting provider.

For security reasons (e.g., to investigate misuse or fraudulent activities), log file information is stored for a maximum of 7 days and then deleted. Data whose further retention is necessary for evidential purposes is excluded from deletion until the respective incident is finally clarified.

Online presence in social media

We maintain online presences within social networks and platforms to communicate with and inform customers, interested parties, and users about our services. When accessing the respective networks and platforms, the terms of service and data processing policies of their respective operators apply.

Unless otherwise stated in our privacy policy, we process user data if they communicate with us within the social networks and platforms, for example, by posting contributions on our online presences or sending us messages.

Integration of third-party services and content

Within our online offering, we use third-party content or service offerings based on our legitimate interests (i.e., interest in the analysis, optimization, and economical operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR) to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always requires that the third-party providers of this content perceive the IP address of the users, as without the IP address, they could not send the content to their browser. The IP address is thus required for the presentation of this content. We endeavor to only use content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time, as well as other information about the use of our online offering, and may be linked with such information from other sources.

Created with by Attorney Dr. Thomas Schwenke